People are accusing this Dove ad of being racist

Duration: 01:16
Uploaded by: Business Insider
Published at: 10 Oct 2017 - 02:13:27
Category: News & Politics
Description: Dove is the latest marketer to find itself in hot water, after it ran what many see as a racist ad on Facebook last week.

The beauty brand posted a 3-second video on its US Facebook page on Friday, showing a black woman removing her top to reveal a smiling white woman underneath. On Saturday, the brand said that it had removed the clip in a tweet, and also apologized.

While the Unilever brand is hardly the first to find itself embroiled in a public relations crisis this year, Dove is likely to take a bigger hit to its brand than others, including Pepsi (which was hammered earlier this year for a Kendall Jenner-starring ad), say experts.

That is because the Dove ad isn't just tone-deaf. More problematic is that the ad's message seem to stands staunchly against everything that the company's much-praised, pro-female marketing has stood for over the past decade.


Dove responded to Business Insider's request for comment, saying that the short video was intended to convey that Dove Body Wash is for every woman and be a celebration of diversity, "but we got it wrong." The brand also said the video "did not represent the diversity of real beauty, which is something Dove is passionate about and is core to our beliefs" and that it was "re-evaluating our internal processes for creating and approving content to prevent us making this type of mistake in future."

--------------------------------------------------

Follow BI Video on Twitter: http://bit.ly/1oS68Zs
Follow BI on Facebook: http://bit.ly/1W9Lk0n
Read more: http://www.businessinsider.com/

--------------------------------------------------

Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.

Watch video People are accusing this Dove ad of being racist by Business Insider for free on VideoGen. Download People are accusing this Dove ad of being racist video & audio in MP4, WEBM, FLV, 3GP, M4A, MP3.
773,1K
Views
2,7
Rating

Share

Download

Click download button below to show download links for all available video and audio formats.
Getting download link... Please wait.
Error getting download link. Please try again.
Processed in 0.437 seconds